In the fast-evolving world of artificial intelligence, companies must urgently adapt to shifting legal and regulatory frameworks, according to Andreas Splittgerber, co-leader of Reed Smith’s AI group. In the latest instalment of the firm’s Emerging Technologies video series, Splittgerber emphasised that staying ahead of emerging rules is no longer optional, it's essential.
He stressed the need for robust internal governance and ethical oversight to manage legal risks effectively. His remarks form part of Reed Smith’s broader initiative to help businesses navigate the complexities of AI regulation with confidence and clarity.
Reed Smith has been advising clients on AI for over a decade, offering sector-specific, multi-jurisdictional legal guidance. The firm’s work spans key issues such as generative AI, deepfakes, synthetic media and data protection, areas of increasing legal concern.
In May 2024, the firm launched its Emerging Technologies practice, bringing together over 200 lawyers to advise across AI, fintech, cybersecurity and data governance. The team aims to guide clients through the legal and strategic challenges of adopting new technologies while maintaining compliance and ethical standards.
This focus continued with a February 2025 webinar spotlighting hot topics in AI law, including US state-level shifts, EU AI Act compliance timelines and privacy concerns around generative content. The session outlined key compliance deadlines for 2025 and 2026 and encouraged businesses to take concrete legal steps now to prepare for future regulatory enforcement.
Reed Smith’s AI thought leadership includes podcasts and insights examining the broader theme of responsible governance from both EU and US perspectives. These sessions aim to help organisations anticipate challenges, protect user data and build legal frameworks that support innovation without compromising accountability.
To support clearer understanding, the firm has also released an AI glossary, helping legal and business professionals navigate technical terminology and improve strategic decision-making.
Reed Smith is also turning its lens inward—exploring how law firms themselves are integrating AI tools into legal practice while confronting the ethical questions such technology raises. This dual focus of advising clients and modernising internally positions the firm as a leading voice in shaping the legal future of AI.
Together, these efforts underscore a positive trajectory for AI governance in the UK and beyond. By building agile, well-informed strategies, businesses can responsibly harness AI’s potential, staying competitive in an increasingly regulated digital landscape.
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