UKAI

UK workers lead Europe in AI awareness and workplace optimism

UK workers are among the most optimistic and informed in Europe about the impact of artificial intelligence on the workplace, according to new data from ADP Research. The study, which surveyed over 1,100 UK respondents from a global pool of 38,000, found that 88 per cent had formed clear views on AI’s effects, with 14 per cent strongly believing it will improve their jobs—outpacing the European average of 11 per cent.

Optimism is especially high in technology, finance and IT, where nearly one in five workers express positive expectations. In technology services, 19 per cent see AI as beneficial, with finance and insurance at 18 per cent and IT at 17 per cent. These figures suggest early success in AI adoption across key sectors.

Jeff Phipps, General Manager for the UK and Northern Europe at ADP, said UK workers demonstrate a “measured approach to AI that positions businesses for success.” While recognising AI’s potential, they remain realistic about its limitations. Only 9 per cent fear job loss due to AI—well below the global average—suggesting a strong foundation for adoption.

AI’s role is seen as augmentative rather than disruptive. Tools such as generative AI are automating time-consuming tasks, allowing workers to focus on complex, creative responsibilities. However, the study highlights the emotional complexity of adoption and stresses the importance of upskilling to ensure long-term resilience.

Globally, attitudes to AI remain mixed. While 17 per cent strongly believe it will benefit their roles, 44 per cent are unsure how AI will affect their jobs. Countries such as Egypt and India show both high optimism and high concern, reflecting the dual nature of AI’s psychological impact.

In the UK, younger workers tend to balance optimism with apprehension, while older employees express greater indifference, perceiving less impact on their careers.

AI adoption also enjoys support from frontline workers. A separate study found that 76 per cent of UK frontline staff trust AI to enhance safety by predicting risks and performing hazardous tasks. Similarly, a British Safety Council survey showed widespread optimism about AI and related technologies, though around a quarter remain concerned about safety risks.

From an employer’s perspective, a survey by Acas reports that 35 per cent of UK businesses expect AI to boost productivity, while 12 per cent see it as a competitive advantage. Yet skills and confidence gaps remain a challenge. Research from Attensi revealed that 58 per cent of employees hide their skill deficits, pointing to a need for discreet, AI-powered learning tools. ADP’s wider ‘People at Work 2024’ study found that just 47 per cent of workers believe their employers are investing adequately in skills development.

The Generative AI Susceptibility Index confirms that nearly all UK jobs are now exposed to tools such as ChatGPT, with roles already adapting to new technologies. Ongoing monitoring and support will be essential to ensure benefits are fairly distributed.

Overall, the findings reflect a workforce marked by informed optimism and cautious pragmatism. UK businesses that invest in training, communicate transparently and retain a human-centred approach will be best placed to lead in AI innovation—unlocking productivity, safety and inclusive growth across the economy.

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