Anthropic, the AI firm behind the Claude chatbot, is significantly expanding its European presence by establishing London as its EMEA hub and creating more than 100 new AI-focused roles in 2025. The move underlines the UK’s growing prominence in enterprise and responsible AI development.
Led by Guillaume Princen, a former Stripe executive known for scaling high-growth teams, the London office will serve as a centre for AI talent, regulatory engagement and business growth. Princen pointed to the city’s exceptional academic base—including institutions such as Oxford, UCL, Imperial College and Cambridge—along with its proximity to regulators and a thriving AI ecosystem featuring players like OpenAI, DeepMind and Anthropic itself.
The expansion follows a \$3.5 billion funding round earlier this year, which pushed Anthropic’s valuation to \$61.5 billion. This capital is helping the company meet rising enterprise demand for AI tools. Clients including Salesforce, WPP, BMW and Novo Nordisk are using Claude for tasks such as legal summarisation, customer service automation and market analysis.
Claude distinguishes itself through its “constitutional AI” approach, which prioritises transparency and safety by reducing hallucinations—an increasingly important feature for regulated industries that rely on accuracy and compliance.
The new roles at Anthropic’s offices in London and Dublin span engineering, research, sales and business operations. This recruitment drive reflects both the complexity of AI development and the company’s intent to align with regional expectations on technology and regulation. Princen, who also led Mooncard and advised European startups, is well placed to navigate the intense competition for AI talent in Europe.
London’s status as an AI hub is supported by a collaborative spirit among companies and active policymaker engagement on ethics and governance. The UK is positioning itself not only as a tech leader but as a standard-setter in responsible AI, shaping norms that prioritise human values and long-term trust.
Tools such as Chatronix are also contributing to this momentum by enabling professionals to work seamlessly across AI models like Claude, ChatGPT and Google’s Gemini—streamlining enterprise workflows and enhancing productivity.
Anthropic’s expansion in London signals the UK’s accelerating role in the global AI economy. With a focus on safe, high-performance AI and strong links to enterprise clients, the UK is emerging as a global centre where innovation and responsibility intersect.
Created by Amplify: AI-augmented, human-curated content.
