AI-driven customer-experience platform Clarity has secured $12 million in funding to accelerate its global expansion. The round was led by Prosus Ventures with backing from Saudi Technology Ventures, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com and angel investors from OpenAI and Google.
Founded by Abed Kasaji, formerly of Careem and Meta, and technologist Pavel Kochetkov, Clarity was originally known as Anecdote before rebranding to reflect its focus on transparency. The London- and New York-based startup reports a 5.4× annual revenue increase and projects monthly growth above 20 per cent in 2025.
Clarity specialises in “safe, regulated agentic AI,” tailored to high-stakes sectors where accuracy and compliance are critical. Its platform integrates company knowledge bases with AI agents to provide secure, multilingual customer support. Features include fraud detection capable of flagging 96 per cent of cases within seconds, FCA-compliant tagging, early escalation of high-risk interactions and human-in-the-loop review for sensitive legal, political and financial contexts.
“Our goal is to keep AI simple, useful and safe, giving enterprises the confidence to modernise customer operations without cutting corners,” said Kasaji, Clarity’s CEO.
The company will use the funding to expand applied AI teams across London, New York and Riyadh. Prosus Ventures said Clarity’s value is already proven within its portfolio, citing use cases at OLX Europe, iFood and Dubizzle. “We have strong conviction in Clarity’s ability to redefine customer understanding and service globally,” said Robin Voogd, Head of Middle East Investments at Prosus.
Saudi Technology Ventures called Clarity a “category-defining company” for its ability to deliver granular insights that drive high-ROI decisions.
Clarity’s enterprise platform combines voice-of-customer intelligence, AI agent capabilities and support automation into a unified service, positioning it at the forefront of regulated AI for Europe, the US and MENA markets. Clients include OpenAI, Booking.com, Grubhub, Careem and Saudi Telecom Company, alongside contracts in banking and government.
The funding comes amid rising demand for trustworthy AI tools that enhance customer service without compromising compliance or security. Clarity’s trajectory illustrates how applied AI can be both cutting-edge and safe, aligning with the UK’s ambition to lead in responsible AI innovation.
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