London startup Simplisales has raised $500,000 in pre-seed funding to accelerate its mission of modernising B2B wholesale through AI-powered ERP integration. Founded in 2021 by Ihsan Diskan, the platform unifies sales, finance and fulfilment across more than 30 ERP and accounting systems, streamlining manual processes into a seamless digital workflow.
The system replaces traditional reliance on phone calls, emails and paper orders with branded mobile apps and web stores that can be launched in days. At its core is an AI engine that automates repeat orders, customises catalogues, refines pricing and suggests discount strategies, all while maintaining up-to-date inventory and pricing data.
Simplisales already handles over $2 million in monthly Gross Merchandise Volume for clients such as Gima and Lowrie Foods. Its always-on ERP integration updates critical data every five minutes, providing real-time accuracy in fast-moving sectors.
The round was led by SFC Capital, with backing from existing investors Startup Wise Guys and Wise Angels. Ed Stevenson, Investment Manager at SFC Capital, said the platform addresses a vast underserved market by replacing multiple point tools with one unified solution.
The funding will support development of new AI modules including predictive pricing and automated stock replenishment, as well as key hires ahead of a European expansion. With the global cloud ERP market set to exceed $27 billion by 2025, Simplisales is well placed to lead in a space largely untouched by AI.
Customer feedback points to tangible gains. Nicky Hodges, director at Arkay Chilled Foods, said the platform had “eliminated the daily friction that once slowed us down.”
Simplisales emerged from Diskan’s experience building e-commerce tools for businesses in Turkey and the UK. A custom project for a London wholesaler during the pandemic revealed wider demand, prompting the company’s launch.
Future plans include AI-driven marketing tools to enhance cross-sell and upsell features. With clients reporting annual sales up to €100 million and €20 million GMV to date, Simplisales is helping bring wholesale into the AI age.
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