As search rapidly evolves from links and rankings to AI-driven answers and recommendations, marketing leaders face a new challenge: staying visible when generative engines decide what audiences see, trust and act on.
This senior-level workshop introduces Generative Engine Optimisation (GEO) and explains how AI assistants and large language models surface, prioritise and reference content and how this differs from traditional search optimisation. Through practical examples and clear strategic guidance, participants will explore how to strengthen brand presence in generative search environments, adapt content and data for AI retrieval, measure performance in an AI-mediated landscape, and manage emerging risks around accuracy, trust and reputation.
Designed for CMOs, marketing directors and senior digital leaders, the session equips participants with the insight and confidence to future-proof their search and content strategies and use AI to drive relevance, authority and sustainable growth.