Smart Marketing: Harnessing AI to Deliver ROI
(Event Date & Time TBC) | AI is reshaping the foundations of marketing, supercharging ROI and transforming how brands understand audiences. By analysing vast amounts of behavioural and contextual data, AI enables deeper audience insight and unprecedented personalisation, helping marketers tailor messages and experiences to individual needs in real time. Advances in search and content generation are redefining how brands connect with customers, as algorithms now interpret intent and optimise content at massive scale. At the same time, predictive marketing tools are allowing businesses to forecast trends, identify emerging opportunities, and act before competitors do. We are also seeing the emergence of agentic marketing, where autonomous AI systems can analyse, test, and optimise campaigns and communications dynamically, enhancing performance and responsiveness across every channel.
