UKAI House at SxSW London 2026
UKAI House at SXSW London
Wednesday 3 June 2026
Venue: 83 Rivington Street, Arch 2
Building a Fair Market for Cultural and Creative Data
10:15–11:00am
Format: Panel / Conversation
Speakers: Heloise Ingrand, Justin Manton, Vince Smith and Lara Lewington
As demand grows for high quality creative and cultural datasets, especially for AI use, the UK needs trusted ways for content owners and data consumers to work together. This session explores how cultural and creative assets can be discovered, accessed and licensed responsibly, creating new value for rights holders while supporting innovation, research and growth.
Creativity and AI: How Can We Build a Fairer Future?
11:00–11:45am
Format: Fireside Chat
Speakers: Ed Newton-Rex and Baroness Thangam Debbonaire
How do we harness the creative potential of AI without undermining the human creativity that makes it possible? Baroness Thangam Debbonaire, Labour peer and UKAI advisor, and Ed Newton-Rex, creative campaigner and CEO of Fairly Trained, explore practical pathways towards a future where AI and human creativity can genuinely thrive together, on terms that are fair.
Understanding Human Culture Using AI
11:45am–12:30pm
Format: Presentation
Speaker: Daniel Wong-Chi-Man
What if you could see inside the matrix of human culture in real time, spotting micro trends and shifts in behaviour before they become mainstream? Featuring EntityX, whose machine learning platform delivers deep cultural intelligence to some of the world’s biggest brands, and Ipsos, one of the world’s leading research companies, this session explores how AI is giving advertisers an unprecedented understanding of what people care about and why.
Responsible AI: Ethics, Equity, Environment
12:30–1:00pm
Format: Panel Discussion
Speakers: Matt Holmes, Polly Milne and Lara Lewington
Responsible AI is more than a checklist. It demands grappling with some of the hardest questions facing the industry today. This panel examines three interconnected imperatives: building AI systems that are ethically grounded, ensuring the benefits and burdens of AI are distributed equitably across society, and confronting the environmental impact of future AI development.
Creativity, Amplified: The Future of Talent and Production
1:00–1:30pm
Format: Panel Discussion
Speakers: Babita Devi, Ben Woollams, Tom Lorimer and Lara Lewington
AI is already reshaping how creative work is made, distributed and valued. But does it amplify human talent, or risk displacing it? This panel brings together pioneers from across the AI sector, building AI powered avatars, protecting artist rights, and creating AI systems for global creative brands, to ask where the boundaries lie, who owns creativity, and how we ensure human talent remains protected and celebrated as AI transforms the industry.
1:30–2:15pm
Format: Fireside Chat
Speakers: Greg Freeman, Prashant Raizada and Tim Flagg
As AI reshapes the world of work, organisations face a pressing challenge: how do you build the skills and culture needed to drive real productivity gains while bringing your workforce with you? This fireside chat explores what successful AI transformation looks like in practice, from leadership vision and change management to embedding new capabilities across teams.
Adopting Skills in the Age of AI
2:15–3:00pm
Format: Panel Discussion
Speakers: Rob Jones, Jo Bishenden and Tim Flagg
Young people are the first generation to grow up with AI, yet they face rising unemployment as automation threatens the entry level roles that once provided a foothold in the workplace. With universities and training programmes struggling to keep pace, this panel makes the case for apprenticeships as an effective route to building current, relevant AI skills, and asks how we invest in the next generation before the window closes.