In this episode of The Business of AI, James Turnbull, Founder and Managing Director of Camino Communications, explores how artificial intelligence is reshaping communication in the pharmaceutical and healthcare industries. James shares his journey from studying computer science during the “AI winter” to leading a medcomms agency that blends medical expertise with cutting-edge technology. Together, they discuss how AI can enhance efficiency, accuracy, and engagement, from analysing thousands of conference abstracts to transforming internal pharma training with chatbots and avatars.
