Figma acquires Weavy to fast-track AI design innovation

Figma Weave blends generative AI with professional editing capabilities, offering designers control across image, video, animation and multimedia elements. It includes access to leading models such as OpenAI’s Sora and has quickly built a strong user base—seen by Figma as proof of the product’s creative appeal.

The acquisition comes as Figma positions itself more aggressively against competitors like Adobe in the race to embed AI across design software. While the company’s stock dipped slightly following the announcement—amid broader market concerns about high AI spending—analysts note the move signals Figma’s long-term intent to lead in the AI design space.

Figma’s gross margins exceed 91% and its revenue growth remains strong, but the company is under pressure to balance investment in AI with sustainable profitability. The collapse of Adobe’s $20 billion bid for Figma, blocked by UK and EU regulators, leaves Figma as an independent competitor in a rapidly evolving market.

Industry observers warn that slow AI adoption could risk losing market share to nimble rivals. By acquiring Weavy, Figma is aiming to stay ahead in a sector where creative tools increasingly depend on AI functionality to attract and retain users.

Despite market volatility, Figma’s strategic push into AI—starting with this acquisition—demonstrates its ambition to shape the future of design software. As the UK and global tech sectors seek to lead in responsible AI innovation, moves like this highlight the importance of combining technical vision with careful execution.

Created by Amplify: AI-augmented, human-curated content.